
Key takeaways:
With so many contractor groups offering similar networking and industry resources, it’s critical to stand out.
The most successful organizations are rethinking their value propositions, delivering perks that directly solve electrical and HVAC contractors’ toughest challenges.
Below are some high-impact benefits you can offer to attract, support, and retain members in today’s competitive trades landscape.
If you talk to your members, you’ll quickly notice they’re all concerned about rising or fluctuating material prices. Buying has become a challenge, and they’re spending more time than ever on sourcing the supplies they need and shopping around to find the best prices.
Negotiating better prices is possible, but many contractors lack the time or buying power to do it. That’s where your association can make a difference:
These benefits translate into direct cost savings for your members and justify the cost of the membership. Plus, you can stand out with partnerships that other professional trade associations don’t have.
There are many exciting growth opportunities in emerging markets, but skills gaps prevent contractors from seizing them.
Electrical and HVAC contractors have plenty of work, but developing new skills is key for scaling and future-proofing their business. You can help by providing training and certifications in areas like:
Plus, sharing original research and local market data can go a long way in demonstrating why contractors should pursue these new skills and help them plan for the future.
Besides working on new skills, contractors need better business processes to grow and scale. It’s something you can support with personalized coaching from industry experts.
Business coaches can help:
New regulations are making compliance more complex than ever. The right resources can make a difference:
Labor challenges are a reality for your members, and young generations aren’t pursuing careers in the trades. Things could change as more Gen Z graduates choose careers where the risks of being replaced by AI are low, but this trend remains limited.
Professional organizations have an important role to play:
Networking is a common perk of contractor group membership, but your professional association can make it more valuable by emphasizing multi-trade partnerships.
Connecting professionals with complementary skills opens up new opportunities for them. For example, you can help electrical and HVAC pros work together to install heat pumps. This kind of partnership is particularly interesting as larger businesses in the trades tend to grow horizontally and offer multiple services. For smaller contractors, multi-trade partnerships are a way to compete with this model.
Trades workers are aging. For many business owners approaching retirement age, the future can look uncertain, and exit strategies aren’t something most contractors are familiar with.
You can provide value to these members by offering business succession planning services. This could include connecting them with financial advisors who specialize in trades businesses, providing workshops on business valuation and sale preparation, or offering templates for succession plans.
All these perks provide value to your members and boost engagement, but focusing on cost savings and discounts remains the best way to provide something tangible.
However, negotiating discounts with suppliers takes time, and not all vendors are willing to offer lower prices to your members.
It’s where Raiven makes a difference. We partner with contractor groups and extend our benefits to your member base, including the cost savings we negotiate with leading suppliers and our innovative buying tools that streamline procurement.
Professional organizations see increased loyalty and retention thanks to these perks. Here’s a detailed breakdown of what Raiven can offer your members.
Raiven is on a mission to transform buying for the trades. Our innovative platform connects contractors, enterprises, and suppliers into a digital supply chain network.
The goal is to simplify sourcing, reduce costs, and unlock operational efficiency. This will create new business opportunities and allow contractors to scale faster.
Stop wasting time and money on inefficient procurement. As a Raiven member, you’ll get access to:
Visit Raiven for more information on delivering tangible benefits to your members.